The fast and convenient availability of a contact person on your website, via live chat, has become one of the main criteria for a perfect online shopping experience. With live chat customer questions can be answered where they arise – on your website, without the need to call you, to send an email or twitter the question. This is like the “shopping experience” as you would expect it from a good store, with a seller being on hand for you. With chat invitations, your staff – just as in real life – have the opportunity to respond directly to interested customers.
Customer survey:
Preferred online support channel
(Source: 2013 U.S. Wireless Customer Care Full Service Performance Study)
Live Support deepens your customer relationships
The immediate and reliable availability of a contact person creates trust. Trust in turn is one of the most important preconditions for returning customers. And in many cases these recurring customers are the ones that generate a large portion of the turnover and recommend your products or services to their friends and colleagues.
Live chats are cost-effective
A live chat agent can – unlike with e-mail or telephone – manage multiple customers at the same time. Combined with the relatively low costs of chat solution software, as well as increasing sales because of successful sales pitches, live chats are, in sum considered a cost-effective support channel. Through the expert advice of your customers being directly involved in the sales process, you also reduce your return rate, as it is much more likely that the purchased products meet the expectations of your buyers.
Chat transcripts improve your customer service
Naturally for each chat conversation a written chat transcript is generated automatically. Their evaluation is enormously helpful in identifying customer problems, the early recognition of negative developments, the improvment of your agents and are extremely useful when creating new predefined phrases for an even faster chat support.
Live chats increase your conversions
A positive shopping experience with live chat support will increase your sales and average order values. With our software you can identify recurring and interested customers and target them individually.
Support channels compared
TELEPHONE | LIVE CHAT | |
---|---|---|
Inhibitions of calling the provider, media changes required | Media change required, waiting times for an answer, the interest can get lost in the meantime | No media change required, questions are answered quickly when and where they arise |
Usually requests can be resolved in one telephone conversation | Often further inquiry is needed, resulting in an even longer waiting time | Usually requests can be resolved in one chat |
Only one call per operator at a time, the agent is “blocked” by the call | ||
Documents and links cannot be transmitted | Documents and links can be transmitted | Documents and links can be transmitted |
Conversation logging is problematic | Conversation logging is possible by email clients or CRM software | Logging is an integral part of the chat system incl. search, comments, rating and indexing |